You can find custom printed labels on just about every product that you encounter. Hundreds of man hours are used in order to research and create the most compelling custom printed label visually possible. This is done in an effort to increase a company’s name brand awareness as well as their sales.
Custom printed labels are intentionally designed to appeal to the consumers visual senses. After all the label is the first thing that attracts the consumer to the product. Once the consumer engages the product the labels job is to inform and educate the consumer.
The Art Of Custom Printed Labels
These custom printed labels are not designed by accident. It involves great consideration of fonts, graphic designs, and color schemes. These companies use the latest human behavioral psychological tactics that are proven to attract more customers and to of course help increase sales.
You could have the greatest product on the face of the planet. However sales will not just roll in because you made a “great” product without effective advertising.
I hope the point has been made as far as the importance of your label design choices. Lets move on to determining what makes an effective label. There are many aspects of custom printed labels that you should take into consideration.
The first aspect of your label that you should take into consideration is the product name. You would think that this would be obvious, but it is the most overlooked aspect of the label design. A good label must at the very least inform the consumer of the product name. The products name design can be accomplished by using a recognizable and easy to read font. A good custom printed label not only informs the customer of the product name, it also promotes thoughts of using the product as well as enjoying the product.
The next part of designing your products custom label is the colors that you use. By choosing effective colors it means that you understand what certain colors say about the product. If you understand how colors work on the as far as human emotion is concerned you will know which color to use to best engage the consumer.
Cool colors such as pastels are known to promote calmness and relaxation in the human brain. Lets say that you are promoting a natural remedy product. In that case a cooler color is the route that you will want to go. The reason for this is because cooler colors mimic the type of feeling your product aims to provide.
If you would like to acheive the opposite effect try using vivid bright colors such as red, orange, and yellow. These colors have been proven to increase excitement and have the ability to slightly increase a persons heart rate.
Many custom printed labels on food items use these types of colors because it has also been proven to cause an increase in appetite. The next time you are in your local grocery store or fast food resturant take a look around at how many of these colors are utilized.
Label Rack wants to be your custom label solution. If you have any questions regarding custom printed labels, or any other labeling question please feel free to contact us.