Custom Printed Labels: Why Companies Spend Millions On Them

custom printed labelsYou can find custom printed labels on just about every product that you encounter. Hundreds of man hours are used in order to research and create the most compelling custom printed label visually possible. This is done in an effort to increase a company’s name brand awareness as well as their sales.

Custom printed labels are intentionally designed to appeal to the consumers visual senses. After all the label is the first thing that attracts the consumer to the product. Once the consumer engages the product the labels job is to inform and educate the consumer.

The Art Of Custom Printed Labels

These custom printed labels are not designed by accident. It involves great consideration of fonts, graphic designs, and color schemes. These companies use the latest human behavioral psychological tactics that are proven to attract more customers and to of course help increase sales.

You could have the greatest product on the face of the planet. However sales will not just roll in because you made a “great” product without effective advertising.

I hope the point has been made as far as the importance of your label design choices. Lets move on to determining what makes an effective label. There are many aspects of custom printed labels that you should take into consideration.

The first aspect of your label that you should take into consideration is the product name. You would think that this would be obvious, but it is the most overlooked aspect of the label design. A good label must at the very least inform the consumer of the product name. The products name design can be accomplished by using a recognizable and easy to read font. A good custom printed label not only informs the customer of the product name, it also promotes thoughts of using the product as well as enjoying the product.

The next part of designing your products custom label is the colors that you use. By choosing effective colors it means that you understand what certain colors say about the product. If you understand how colors work on the as far as human emotion is concerned you will know which color to use to best engage the consumer.

Cool colors such as pastels are known to promote calmness and relaxation in the human brain. Lets say that you are promoting a natural remedy product. In that case a cooler color is the route that you will want to go. The reason for this is because cooler colors mimic the type of feeling your product aims to provide.

If you would like to acheive the opposite effect try using vivid bright colors such as red, orange, and yellow. These colors have been proven to increase excitement and have the ability to slightly increase a persons heart rate.

Many custom printed labels on food items use these types of colors because it has also been proven to cause an increase in appetite. The next time you are in your local grocery store or fast food resturant take a look around at how many of these colors are utilized.

Label Rack wants to be your custom label solution. If you have any questions regarding custom printed labels, or any other labeling question please feel free to contact us.

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Freezer Grade Adhesive Labels Promotion

Have you seen our freezer grade adhesive labels promotion in your mailbox yet? Freezer grade adhesives are becoming more popular in the food industry as more and more processors are freezing their product and then labeling after the product is frozen. Many of our customers will use standard adhesive for this application only to find out that the labels fall off in transit or at the customers place of business.Freezer Grade Adhesive Labels Promo

Things to know about freezer grade adhesive labels:

These labels are only needed if the product the label is adhering to is already frozen. A common mistake is for customers to request freezer grade labels for product that is not frozen, but that will be frozen later. This is not necessary! Freezer grade labels are only needed if the product is already frozen. Regular adhesive, if applied at room temperature and allowed to set, will work fine on product that is then frozen. Continue reading

Small Spice Jars Label Solution

As the spice industry continues to grow, so does the need for labels to fit the small size jars. Most spices are sold in small quantities and in small jars. As pictured here, the eye dropper jar is common in the bitters business. Just a few drops of this very potent formula are needed to add just the right character of flavor. So the eye dropper bottle is the perfect match for this product.small-bottle-labels

A very common label size for these small jars is 3.8125″x 1.625″ which enables the label to wrap around the entire bottle. Typically we would produce a preprinted white film label with a permanent adhesive on the back, 4 color process CMYK image on the front and a permanent clear gloss lamination. We would finish these on a 3″ core with the matrix removed allowing for easy label removal and application onto the bottle.

Common issues:
These products are usually kept in a bar area where moisture and cleaning chemicals may impact the label. Both moisture and chemicals can discolor and fade four color process labels unless they are protected.

The bottles and jars are so small that labels can pull off of the jar and not stick properly.

Solutions:

The clear permanent laminate goes over the face of the label protecting the image from chemicals and water. This laminate does add a mil thickness to the label which could cause the second issue to be worse.

To prevent the label from pulling up off the jar, Continue reading

Custom Labels – No Custom Dies

With technology constantly changing in all industries, The Label Rack has jumped in with both feet. Enhancing the custom label run capability by going digital is the name of the game when looking at high quality short run custom labels in any shape and size. Custom Label ShapesThe problem in the past has been the cost of custom dies to make an attractive label that will let your brand stand out.  Dies can run over one thousand dollars and if you are looking at only needing five thousand labels, then this cost prohibits any creative design in your label.

The answer is high speed digital die cutting in a linear web instead of the typical rotary dies used in rotary die cutting stations. Using a linear die cut station inline, diagonal cut speeds can reach well up to fifty two inches per second. This is a great speed for short run custom label jobs.

When you merry this technology with digital printing capabilities, all of the up-front costs of making custom labels has been eliminated. The main deterrent for many marketers to create fancy and unique designs has been the excess costs in setting up the dies and plates for the job.  We explained above that a die can be over one thousand dollars. The custom plates can cost up to sixty dollars apiece for spot colors and even more for process color print jobs.

The use of digital printing eliminates the cost of printing plates. This greatly reduces the cost of short run jobs. Marketers can now get as creative as they want too and The Label Rack can become the source for test runs on labels, small market sampling, creating targeted messages to different target audiences, custom wine labels for events, new product launches, where demand is not known yet, and many other applications.

As the technologies of digital die cutting and digital printing are combined here at The Label Rack, turn around times have been improved greatly. A custom die can take up to five business days to have made. Plates can take a day or two to have made. All of these create an unacceptable lead time to many customers and that is all before the first label can be run. Now with the digital technology in place, the lead time is hours instead of days.

The customer just has to Continue reading

Food Processing Labels and the Process Expo

Next week is the Process Expo in Chicago where end-to-end food processing and packaging suppliers meet to show off their new food processing equipment.  This show will feature seminars like the Green Sustainable Technology and the Electrolyzed Water Subject of Cadence Technologies Seminar. Many food companies will be in attendance. One of the most vital elements of food processing is the packaging. Making sure the processor has the right labeling and branding to make their product stand out among the other competitors in their industry.
 
As food processors flock in to attend the show, they may or may not see a lot of custom label producers. Today’s label technology has come a long way and attendees should keep a look out for short run label capabilities. The short run market has become very large. With the ability to change products and test products on the fly, having a small run of custom labels will prove very valuable to the success of a product introduction.
 
In the past, labeling a new product would be very expensive due to the plates and dies involved.  A typical die could be $600-$1000 and the plates could be $45-$65 a piece per color. This is just part of the setup. If a change is made, then that cost can double.  And this is without printing a single label.  So think if all of this cost can be avoided when trying to test a new label in the market. These factors can determine whether a test will even get off the ground.

With today’s digital age in label making, all of these up-front costs are wiped away. Think of both the time savings and the cost savings in a new product launch. Ordering labels on demand instead of guessing what the demand will be and investing in a large run, dies, and plates.

New salad dressings, spaghetti sauces, wine brands, and spices can be test marketed with different looks to measure effectiveness. Think of the options of testing 5000 with one look and 5000 with another look just to see which is more appealing to the customer. Then move into a full run as the volume takes off. This flexibility allows for great success especially in the food and drink label market.

Standard tests are usually done with standard label sizes as well. This is to avoid the cost of special dies.  When you find a digital printer that can also digital die cut, then you can also work with many creative shapes for your labels. This is especially helpful with food products.

Lamination or no lamination? This really depends on how long the product will sit on a grocers shelf and whether the product has a chance of dripping onto the label. Most inks are water based. Lamination can help with UV protection preventing the label from fading over time, and lamination can protect against moisture.  There is also protection against tearing when a label is laminated. All of these factors can benefit food and beverage products.

Check out your label suppliers’ digital capability and make sure they can turn your small runs into great product opportunities for your future product lines.

Custom Barcode Labels – Personalize your Business

An organization that does not own its personal bar coding equipment, but wishes to have their unique design for bar code, can definitely think of using custom bar code labels. Several companies are specialized in making custom bar code labels that have to be fully dependant on the demands of their clients. These companies can manufacture bar codes in big or small number.

Designing of bar code labels

Manufacturers of customized bar codes generally take the help of the bar code software to create the unique labels established on specifications from the company which has ordered for that specific kind of barcode. The ordering company determines the size of bar code label. These manufacturers can provide some of the color options are to be finalized by ordering company. Same thing is also done with the basic material of a bar code label. Paper, plastic, aluminum and laminates are some options that are offered by bar code label producers.

After that, bar code software is used to design the basic format of barcode label that is also known as template. The template shows all the important details provided by the ordering concern. Some organizations want to get their company names printed on each of the barcode label. The name of item that is to be affixed is also important to be filled in.

Various security measures are provided by the companies to their own bar code labels. The materials that are used in making of the bar code are vinyl and metal. Both are resistant to heavy pressure and chemicals. Some of the labels are also tamper-proof.