With technology constantly changing in all industries, The Label Rack has jumped in with both feet. Enhancing the custom label run capability by going digital is the name of the game when looking at high quality short run custom labels in any shape and size. 
The problem in the past has been the cost of custom dies to make an attractive label that will let your brand stand out. Dies can run over one thousand dollars and if you are looking at only needing five thousand labels, then this cost prohibits any creative design in your label.
The answer is high speed digital die cutting in a linear web instead of the typical rotary dies used in rotary die cutting stations. Using a linear die cut station inline, diagonal cut speeds can reach well up to fifty two inches per second. This is a great speed for short run custom label jobs.
When you merry this technology with digital printing capabilities, all of the up-front costs of making custom labels has been eliminated. The main deterrent for many marketers to create fancy and unique designs has been the excess costs in setting up the dies and plates for the job. We explained above that a die can be over one thousand dollars. The custom plates can cost up to sixty dollars apiece for spot colors and even more for process color print jobs.
The use of digital printing eliminates the cost of printing plates. This greatly reduces the cost of short run jobs. Marketers can now get as creative as they want too and The Label Rack can become the source for test runs on labels, small market sampling, creating targeted messages to different target audiences, custom wine labels for events, new product launches, where demand is not known yet, and many other applications.
As the technologies of digital die cutting and digital printing are combined here at The Label Rack, turn around times have been improved greatly. A custom die can take up to five business days to have made. Plates can take a day or two to have made. All of these create an unacceptable lead time to many customers and that is all before the first label can be run. Now with the digital technology in place, the lead time is hours instead of days.
The customer just has to Continue reading